Lena Bradaric

Lena is an accomplished sales and business development leader who brings over a decade of experience in building high-performing revenue teams. She is a two-time startup founder and former captain of the German National Basketball Team & professional athlete.

At Good.Lab, Lena combines her diverse educational background with practical expertise to create remarkable revenue growth and shape the company’s success. Her dedication to building strong relationships with clients, innovative education initiatives and groundbreaking ESG training solidifies her position as a leading force and as a thought leader in the industry showcasing her commitment to driving positive change.

Lena holds her M.A. in Psychology from Santa Clara University and B.A. in Media Management & Communications from Macromedia University of Applied Sciences.